6.2.02 LAKEWOOD BLUECLAWS vs HICKORY CRAWDADS

I stopped by the Batavia Muckdogs website last week to check on the impending start of short-season A ball here in upstate New York, and was pleased to find a news item about a couple of my favorite Muckdogs from last year, first baseman Ryan Howard and outfielder Rod Perry. Both, it seemed, were enjoying success at the next level this season, playing for the Lakewood BlueClaws of the single-A South Atlantic League. Lakewood is Lakewood, New Jersey, some further research revealed—an hour and change from Philadelpia, and, as luck would have it, the BlueClaws were home for the weekend.

I’d not logged much time in New Jersey that wasn’t spent on the New Jersey Turnpike, that most depressing stretch of this country’s national highway system, from which, inevitably, most people’s conclusions about New Jersey are drawn. Curious, then, to sample whatever else might be on offer, I left Philly midmorning and headed out toward the Jersey shore on the two-lane. The suburban business districts of Camden gradually thinned out and receded behind me, and after a while I found myself on a very long, very straight, very flat highway lined with trees of a certain height and just about nothing else. Signs pointing the way to Toms River, home of Little League champions past, appeared and vanished into the woods.

I never did get to see any of Lakewood itself. The ballpark sits in a clearing off another road outside of town, seemingly miles from anything and surrounded by a parking lot the vastness of which made me wonder if I hadn’t somehow lost my way and ended up back at Chavez Ravine. It’s a newish facility, as one might guess from the name—“FirstEnergy Park”—and it looked attractive enough on first approach and even as I made my way inside, got some food, and settled down to see how the BlueClaws matched up with their rival crustaceans, the Pittsburgh Pirates–affiliate Crawdads of Hickory, North Carolina. Still, it seemed a little weird to be paying $8 to get into a single-A ballgame, and not just because I’d paid the same amount two nights running to see the Phillies.

It’s a good comparison, though, because whereas the Vet seemed so refreshingly old-school, if not quite old-fashioned, the 6500-capacity FirstEnergy Park was an ominous display of just how quickly the 21st century ballpark experience has found its way down to the lowest levels of minor league baseball.

Advertising was everywhere one looked. And while this is hardly a new development, or even at all unusual in the minors, where much of a ballpark’s charm frequently derives from the myriad ads for local businesses lining the outfield fence, this was not that. This was more like the kind of balls-out commercialism that results in public high schools signing exclusive rights deals with soft drink companies. I mean, there were freaking ads—slick, glossy ones, for I don’t remember what—plastered to the vertical face of every step of every aisle. Let not the significance of this go unnoticed: You literally cannot look down to watch your step while going for another beer without being subjected to a pitch. And not the baseball kind.

They pipe in applause. I repeat: They pipe in applause. Crowd noise is augmented by canned cheers through the ballpark P.A. I swear to god.

The mascot was so unbelievably annoying that I felt myself literally wanting to kill him. Top of the eighth, home team down 4–2, bases loaded with two outs, and standing atop the dugout is Buster Fucking BlueClaw, trying to get people to do the wave. And, of course, they’re doing it. Kill me now.

At least the Philly Phanatic only comes out between innings. At least he’s actually kind of funny, instead of just being straight-up cloying and insipid. At least I didn’t want to literally kill him.

But whatever. Last year’s Muckdogs comprised about half the BlueClaws line-up, and while Howard managed only a sac fly and third baseman Sean Walsh posted an oh-fer, I did get to see Rod Perry make a couple outstanding plays in right, nailing Hickory shortstop Jeff Keppinger at the plate in the aforementioned, tumultuous eighth. The BlueClaws rallied in the bottom of the ninth with three runs, but, with the tying run aboard, Erick Rivera grounded to first to end it.

FINAL SCORE: CRAWDADS 7, BLUECLAWS 6

LIFE DURING WARTIME: No “God Bless America” here, but we were treated to a stunning seventh-inning innovation courtesy the Lakewood, er, FirstEnergy announcer. “Okay folks,” he warned by way of an introduction, “We’re going to try something a little different today. Instead of singing, ‘Let’s root, root, root for the home team,’ we’re going to sing, ‘root, root, root for the BlueClaws!’” It was absolute bedlam. The Rite of Spring, Elvis on Ed Sullivan, the Sex Pistols on London Today, all rolled into one. Will life ever be the same.

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